We make life better. We make life fun.



From fitness and home, to outdoors and beyond, Alliance Sports Group makes life better for millions of consumers around the world.

Alliance Sports Group is a designer, manufacturer and distributor of innovative, high-quality products that consumers love.

The family of Alliance Sports Group brands include NEBO®, Quarrow® Fishing Products, iPROTEC™ Firearm Lighting, WEATHERRITE® Outdoor, Bollinger® Fitness and Solaire® Trimwear and True Utility®.

Since 1975, Alliance Sports Group has delivered on the promise to provide quality products that make life better and make life fun. For over forty years we've been providing our famous flashlights, fitness products, multi-tools and outdoor gear to thousands of independent retail stores as well as the nation’s largest retail chains.

The American spirit of ingenuity, innovation and quality craftsmanship is expressed in everything we do. Our devotion and commitment to these core values is unwavering.

Alliance Sports Group is a family-owned company with headquarters in Grand Prairie, TX.